As of today, you now have 11 days left in the year 2010. Seems like the year flew by, huh? I know it did for me.

Most of us are probably thinking about New Years, or Christmas, or what our resolutions are going to be for 2011. But don’t wait for January to start doing things. Here are seven things (in no particular order) you can and should do in the next 11 days to close out 2010 with a bang.

1. Ramp up Day Game.

If you’re not doing day game right now, you’re missing one of the best times of the year. Dec, Feb, and the spring/summer months are the best times you’ll ever find for day game. Dec & Feb is good because no one wants to be alone for the holidays or for Valentine’s Day. And the spring/summer months are good because people are out enjoying the weather after the long winter. Even if you’re not a fan of day game, I would recommend ramping it up hard core during these months. And right now there’s the added bonus of most malls being swarmed with attractive girls that are out shopping until midnight. Don’t miss out. (If your next question is, “but Fuji, I don’t know how to do day game,” then I would suggest coaching. For a limited time you can get an hour of 1-on-1 phone coaching for $97. Contact me and mention you want the “2010 phone coaching special.” Regular price: $200.)

2. Watch the lunar eclipse

The December 21 lunar eclipse starts early Tuesday morning (1:33 AM EST) according to CNN. During this time, the full moon will go through a range of dramatic color changes. Bring your cameras. Now guess what you can show that cute girl you’re talking to at the bar next weekend when you need a (plausibly deniable) reason to bring her back to your place? You’re welcome.

3. Organize

Most people wait until January to start doing things. The problem with that is most people’s lives are so disorganized that come January 1st, you can’t even START doing things until you get your life and workspace organized first. Solution: Organize now in order to start off fresh and ready on the 1st. How do you go about this? Funny you should ask. http://lifehacker.com/5714390/organizing-from-the-inside-out-form-a-plan-of-attack-for-lifelong-organization

4. Homework/Drills

It’s freezing outside, a lot of the bars and clubs are empty, and most of us have a decent amount of time off from work. What does that mean to you? Time to catch up on all that homework that you’ve been procrastinating on. That means start analyzing your sticking points. Doing the conversation drills I lectured on during the Americas Tour. Figuring out what’s holding your game back the most. Prioritizing what you’re going to do to fix it. Working on your fashion lookbook. Scheduling a haircut. Rehearsing some new routines. You get the idea. Take advantage of the downtime to really start doing your homework. Field time is important but so is analysis and homework.

5. Online game

Another good use of the down time during the holidays, coupled with the fact that single people seek out dates and mates during the holiday season. I used online game extensively in 2006 and 2007 when I was working on day2s and mid/end game. I needed massive numbers of day2s in order to not care about the outcome and get more experience, and cold approach day2s were hard to come by at the time. I used online game (hotornot/match/POF/etc) to line up multiple dates every week so that no single outcome on a date ever became overly important to me. I didn’t have very many resources at the time, but if I had to do it all over again, I’d definitely look into Bravo’s stuff. He’s a good friend of mine and has some really, really good insights into online game. If you made it to PU Summit 2010 you know what I’m talking about.

6. New Year’s Action Plan

Almost a year ago I wrote a post about why new year’s resolutions were basically worthless and why you should instead be making ACTION PLANS. If you didn’t do it last year or weren’t around to read it, then now is the time. And if you did do it, well, congratulations. I’m sure you’ve seeing the rewards throughout 2010. I know I have. Continue the process for next year. In either case, work on your action plan before Jan 1 so that come the new year, you can stop researching and start DOING.

7. Schedule coaching

Could be pickup coaching, but I don’t necessarily mean that. I mean coaching in general. Is there something you want to get better at in 2011? I hope so. Maybe it’s making more money? Being better at game? Having better style? Being in better shape? If you want to get good at something and you don’t have a VERY clear, concise, and detailed goal on exactly how you’re going to do it, then you’re probably going to want to get coaching.

“Oh sure, Fuji,” you might be thinking, “Easy for you to say since you PROVIDE the coaching.”

Yes, I do. But I’m also a STUDENT to my many coaches. I have a coach for internet marketing. I paid him several thousand dollars a short while ago to help me reach more students with my message. I have a coach for public speaking. Just paid him a grand to have him coach me on my speaking skills. I’m also writing a book. I think I’m a pretty decent writer. But I’m paying a coach another $3,000 to help me with that. And that isn’t even covering the tens of thousands of dollars I spent on pickup coaching during my main learning phase (not to mention what I spent on college).

So yeah, I’m a coach. But when I tell you guys to find coaching, I’m speaking from experience, not from behind the keyboard. I walk the walk.

Let me start this by saying that I despise the term “pickup guru.” But “What 5’4″ Asian Men who Teach Other Men Social Skills are Thankful for” didn’t have quite the same ring to it. And it screws up my website layout. So yeah, you guys are going to have to put up with ‘guru’ for now.

Every site on the internet today has a post about why you should be thankful. But I’m going to go out on a limb here and guess that you’ve heard that, oh, every year for the last 30-some years. So I’m going to skip the tired soapbox and instead talk about what *I’m* thankful for.

You’re probably expecting me to say my family, my friends, health, opportunities, blah blah blah. That’s not to say that I’m not thankful for all of that, because I am, and I express that often. I’ve been blessed with some of the best friends and family anyone could ever hope for.

But there’s one thing that I’m extremely grateful for that never seems to get any gratitude or thanks. I’ve never heard it in prayers or at the thanksgiving table, or on websites, blogs, or even in my own thoughts very often.

It’s the Seduction Community.

I know, I know, it sounds corny, especially to those of you who found this as well-adjusted, regular guys looking to better your relationship options.

But I didn’t come into this with those kinds of “advantages.” I didn’t come into this with friends. Or experience with girls. Or a sense of humor. Or even the most basic of social skills.

I came to the community a hair short of total breakdown. Were it not for my upbringing and Marine background, I might not have even made it that far. And had it not been for the existence of the community, I might have given up altogether and just ended things.

On the surface, it appeared that I found out about all of this seduction stuff as a young, optimistic, and impressionable former Marine who was excited at new opportunities. But the reality was that beneath the carefully crafted exterior I was a lonely, depressed, and socially underdeveloped 23-year old boy who just wanted to not be alone anymore.

I remember going to the mall by myself while in the Marines. Not to go shopping, but just to get out of the barracks and to temporarily escape the loneliness that seemed to follow me around like a dark and rainy cloud. I walked around for hours, terrified of talking to anyone but desperately wanting someone –anyone– to just hang out with me.

I remember being too afraid to go to bars so I hung out at the local arcade by myself. I remember seeing a young Latino guy there who was sitting in a booth eating pizza with his girlfriend. It was one of those tables with two booths facing each other, and he was sitting on the same side as her with his arm around her. I had never seen that before and at that moment, there was nothing I wanted more in the world than to be that guy. I didn’t even remember what his girl looked like, I just wanted someone to hold. Someone or something to stop this despair of loneliness. I left before the tears became obvious.

I’d like to believe that I’d still have turned out okay if I had been born a few decades earlier or otherwise without the support and benefit of the community. But in my head I know that that wouldn’t have been the case. If I couldn’t find a solution on my own at 23 years old, there was little chance that the next decade would be any different.

It’s not that the community held my hand or taught me the secret ninja technique to “getting any girl.” It’s that it gave me something I never had before.

Hope.

This idea that I can finally do something about this despair and loneliness I’ve felt my entire life. Maybe it wouldn’t come easy, and maybe I’d have to go through hell and back to make it happen, but at least there was a light at the end of the tunnel now. At least now there was hope.

At this point I’ve come to terms with the darkness of my past, but I won’t lie, it’s still a little embarrassing to realize how bad I had let things get before I did something about it. But the silver lining to all of the pain, all of the tears, and all of the heartache… is that I appreciate everything I have today a hundred-fold because I haven’t forgotten where I came from.

I look around today and I am still amazed at how things have changed. For the first time in my life I have a social circle of close friends, male and female, who probably wouldn’t have known I existed a few years ago. I have the ability to date the girls I’m attracted to and have a girlfriend who makes me happy and whom I absolutely adore. I have a lifestyle that takes me around the world exploring new cultures and places and doing new things I never thought I’d have the opportunity to experience. I have a job that transforms lives and gives me purpose — something to live for.

And I appreciate Every. Single. Moment.

My life’s journey is still far from over but this year I want to take the opportunity that is Thanksgiving to thank the community — the collective group of resources, web sites, concepts, and people who have given me so much. The scores of wingmen who were always there for me, physically and emotionally; The web sites (and owners) which gave me the fundamentals I still use to this day; The teachers, mentors, and instructors who believed in me and taught me even though I must have seemed hopeless at the time; And the community as a whole — the community that gave me a life, gave me social skills, and perhaps most importantly, gave me hope.

For that I will always be eternally grateful.

Happy Thanksgiving.

Recently stumbled across an amazing post by my friend Chase Amante. I don’t generally advocate guys spend a lot of time on pickup forums because of the horrible signal-to-noise ratio and inherent keyboard jockeyism taking place, but every once in a while I come across stuff that is absolutely golden.

When it comes to reading (pickup stuff or otherwise) I tend to be a very critical thinker. When I come across new ideas I’ll read with an open mind, absorb the content, and then filter it through what I call an exceptions list. It’s something we do in computer programming. Basically I take the claims made in the article and I compare them to my experiences to see if I can find exceptions. The more exceptions and contradictions I find, the less I trust the content and author. Conversely, the more things that I find resonates with my experiences, the more weight I tend to place on the ideas I don’t have experience with.

Because the “pickup” industry is largely unregulated, I often find that the quality of advice or instruction is scattered, at best. Some posts are amazingly accurate and well-written, while others are nothing more than, for lack of a better term, “mental masturbation.” The problem is that when you’re new to the industry, you can’t tell the signal from the noise. Some of the craziest-sounding stuff actually turns out to be brilliant, while some of the stuff that sounds legitimate ends up being written by a 40-year-old virgin. To the inexperienced, everyone can sound convincing over the internet.

So thus my love-hate relationship with forum posts. But every once in a blue moon I stumble across a post and think, “wow this guy knows what he’s talking about.” And then sometimes that person surprises me again with a repeat performance. And then again. And then again. While extraordinarily rare, when this happens I make it a point to meet the author. The first time it ever happened, that man happened to go by the name of “Mystery.” Like him or not, no one can deny that his ideas have revolutionized the industry like no other.

I had another one of those rare moments recently when I come across an author whose insight rivaled those of the previous authors I had met. I took note and met him. He was the real deal.

That man was Chase Amante.

Chase is one of the few guys in the community whose online posts make me realize how bad of a writer I am. His ability to break down, motivate, and encourage people with nothing more than an internet connection continues to astound me.

So I take great pleasure in sharing some of his wisdom with you today. Chase has graciously allowed me to re-post this article on my blog. In it he talks about what it takes to be successful, finding your passions, and following your dreams. It’s only a 5 minute read, but it’s some deep stuff and it’s one of the best articles I’ve EVER read in my going-on-5-years in this industry.

Enjoy.

Backstory: A member of the forum was dissatisfied with his inability to make friends or achieve consistent results. He felt that people didn’t like being around him despite his occasional successes with women. This is Chase’s response.

Note: I have removed certain identifying details to preserve confidentiality

…

I’ll clarify a bit.

The things I got good at, I got good at because I wanted to BE those things.

e.g., I started working on my writing because I said to myself, “I want to be a good writer and I want people to read my stuff and like it, so I’m going to start writing short stories to practice my writing ability and get my writing in shape.”  I got into music because I wanted people to hear my music and play it in the clubs and I wanted to send a message out to all my old (perceived) enemies that I was better and stronger than them and make them regret ending up on my bad side (not the best reason, but it sufficed), so I spent a lot of time working on making beats and writing lyrics.

The actual learning process for those things (and everything else I got good at) was hard work and not always fun.  In fact, OFTEN not fun.  But it was fueled by my desire to achieve something.

I once heard some great advice about body-building, that helped me out of a rut in lifting at the time (don’t lift so much anymore, but at the time this was useful).  I’d be in the gym all the time, 3 days a week, but I didn’t WANT to be there, and I was forcing myself through my workouts and not making any progress.  I’d plateaued.  But the advice I heard changed that.

It was, “Don’t concentrate on how hard the work you’re doing is; that’ll just discourage you.  Think instead about where you want to be, and what you want to achieve.  That will inspire you.”

And it did.

The instant I started thinking of how great it would be when my arms were bigger, when my chest was bigger, when my legs were bigger, that made my workouts SO much easier, than when I was thinking working out was just something I had to do to not lose what I had.

That is advice you must apply to everything you seek to do.

I hear men all the time who say things like, “Don’t do something just to get girls.  Do it for YOU.”

Know what I think of that?  It’s feelgood malarky.  Somewhere along the line, as men do things, they grow to truly love them, I’ll give you that.

But for most men with a sex drive, women are their inspirations to take things up.  Tell me a guy working as a lifeguard is doing it purely because he loves saving drowning old men, and not because he’s hoping to win over some cuties in bikinis, and I’ll tell you you’re lying.  Tell me a guy who’s a talented performer at anything didn’t get into it at least in part because of all the women it would bring him.  It’s all about mating when you boil things down to the basics.

There is a large population of eunuchs in India, but to my knowledge not a whole lot of them are exceptionally talented athletes or performers or writers or anything else.  Because they can’t mate, they lack the drive to put in the work to become exceptional at anything.  And it really is all about the work you put in.

The drive to become great is the drive to out-compete other males and differentiate oneself in a competitive mating environment.  When I was in school, I used to struggle to talk to girls.  But let them hear me belt out a freestyle battle and tear a couple of people down, and they’d be surrounding me with puppy dog eyes wanting to know everything about me.

Check out this (phenomenal, in my opinion) study on the crime-genius connection:  it charts the productivity of both criminals and geniuses over their lifetimes:

https://www.lse.ac.uk/collections/MES/pdf/JRP2003.pdf

What the chart ends up looking like is that productivity peaks at 30, then declines steeply thereafter.  Just as most men are settling into married life and raising families, their productivity (and, we might infer, their motivation to be productive — attracting mates) drops precipitously.

The findings are summarized by this short excerpt:

“Both crime and genius are expressions of young men’s proximate competitive desires, whose ultimate function in the ancestral environment would have been to increase reproductive success.”

I’d argue that, in fact, that function is just as important today.  Men who become more talented and successful than others attract both higher qualities and higher quantities of mates, and I’ve seen this in a variety of men.  Personally, I don’t know any man I’d consider truly exceptional who has any real problems with quality or quantity of women.  And conversely, I don’t know any man I’d consider average who has any real SUCCESS with quality or quantity of women.

You should not take up new hobbies JUST to get girls.  But it’s likely going to be part of your motivation, so no sense trying to hide from it.  That said, pick stuff that interests you or that will help you achieve objectives you have.

You asked how I came across my interests and hobbies.  Well, there is a part of me that’s inclined to them, for sure.  I wrote my first book when I was ten; and I used to make up songs when I was a little kid.  I was fascinated by people and conducted my first “social experiment” when I was twelve (I took off my glasses and wore a coat with the local football team on it to see if my reception by my classmates, who at the time thought of me as the nerdiest kid in school, would change — it did, and even after I went back to my old gear, the change lasted, strangely enough — people just began seeing me differently and treating me differently).  Some people are inclined towards sports.  Some towards the arts.  Others toward relationships and people.  Some to all of those, or to something else completely different.  Let your inclinations steer your interests.

But that said, getting good at something is a LOT of hard work.  I began working on writing and basketball shooting the summer after high school.  I wasn’t going to college, I had no friends, no girlfriend, no job, and no direction in life at all.  I had no idea what I was going to do with my life… I felt empty and purposeless.  So I let my dreams take over; I was reading a lot of H.P. Lovecraft at the time and watching a lot of Sixers basketball, back when they went to the finals against the world-class Lakers and Allen Iverson was the scoring champ of the NBA.  I wanted to be a famous, revered writer, and I wanted to be the best player in the NBA.  So all I did was write and play basketball by myself, all day long.  A year later, I was a vastly improved writer, and vastly improved at basketball, too.  I’d never made a basket before that summer, but a year later I could make all kinds of crazy shots (still couldn’t play actual GAMES for shit, but that was only because I had trained by myself, rather than for games).

And my writing went from Bs and Cs in high school to A+ when I entered college, with the teacher asking me to volunteer (as she had no one else) because, she said, she wanted the class to see my writing.  I wrote the first draft for my first novel that semester, before turning my interest from writing to rap.  Then it was because I wanted to become a famous, well-known rap artist.  And I was thorough in how I did it; I watched the other wanna-be rappers, and learned from their mistakes and vowed not to repeat them.  I didn’t want to be tryhard; I wanted to be real.  I wanted people to say, “You know, Chase isn’t like all those posers who think they’re the shit; his stuff is LEGIT.”  And I forced myself to slave away at music, and I forced myself to stay the course when I put my first website online and people came back making fun of my then-crappy music and silly presentation.  I shook the haters off, went back, got better, and came back vastly improved and victorious.

It was hard work, all of it.

Writing one crappy story after another, and knowing they were amateurish, but continuing to write anyway and trying to find ways to refine my ability to write better.

Shooting basketballs in 100+ degree Pennsylvania heat with perspiration dripping down my chest, 100+ and missing basket after basket and getting pissed off and frustrated but refusing to go back inside until I hit more.

Rapping lyrics over a beat over and over and over again, and getting angry beyond belief that I kept running out of breath, or kept stumbling over my words, or kept building up too much saliva in my mouth and choking over it.

Going out night after night after night and never getting so much as a kiss from a girl, and coming home empty handed feeling like a failure, and continuing to go back out again the next night.

I wish I had the kind of drive and ambition that most of my friends have. They are genuinely excited, dynamic people, and I think if I had the kind of energy and motivation they have, I could be 10 times as good at the things I do than I am.

Because I burn out, I wear out, I get frustrated, and I’m really a pretty lazy guy by nature.

But I have one thing that keeps me in the running with all of my ambitious, dynamic, motivated friends, for whom most of what they do seems to come so easily, where for me it’s always been a challenge:

I will push myself to the limit.  I will take myself down the road past the point of no-return and keep going anyway.

I never save anything for the swim back.

I sometimes feel like an outsider who’s infiltrated the ranks of the elite when I spend time with my friends.  Here are all these people living unbelievable lifestyles, adventuring around the world, doing crazy things, skydiving, racing cars, making tons of money, with this lust and passion for life that I can only understand intellectually.  But I want to be as good as they are at what they do, so I do the things they do, sometimes not quite as good as them, sometimes better, and they think of me as like them, or even crazier / wilder / more talented than they are.  My lust is not for the adventure itself, like it is for them, but rather for what I can learn from that adventure, and how I can improve myself by having had that experience.

I spent most of my life ruled by my fears, and the only way I overcame them was by doing the most dangerous things I could think of, physically, mentally, or emotionally, to break their hold on me.

You have some things about you that remind me in some ways of myself.

You have a lot of the same kind of stubborn, blockheaded determination I’ve always prided myself on and that I saw as something that differentiated me from nearly everyone else.  And like you, I was never all that good at following advice, at least not until age 23 or so (and even then, I listened only to a select few people whose advice I really trusted, and even then I listened to them probably only 50% of the time).  And like me, you claim to not care what people think.

The (conventionally) coolest kid in school wrote this in my high school yearbook, senior year:  “You don’t care what anyone thinks, but I think you’re the MAN!” before leaving me his home phone (these were back in the days when cells were still uncommon… damn I’m showing my age) and telling me we had to hang that summer.  I never did call him, even though I thought he was a really cool dude (finally did hang with him a few years back, incidentally — still a cool dude)… I was deathly afraid of the phone in those days.  Point is, people my whole life have told me I don’t give a fuck what anyone thinks, and they think that is so cool.  And I feed into it too; I love telling people I don’t care what anyone thinks.

I’ll step outside of myself for a moment and say that, the truth is, the people who say they don’t care what people think care more than anyone else.

If you didn’t care what people thought, you wouldn’t be on here telling people how many approaches you’ve done, how many lays you’ve had, or posting pictures of your girlfriend — would you?  No… a guy who didn’t give a fuck about what people thought about him wouldn’t do any of that.  You care, just like I do, and just like everyone else who posts actively on this board does.

Anyway… putting my old skin back on.  Of course *I* don’t care what anyone thinks haha

Regarding your last question, I am a dreamer.  And I’m a big believer in chasing your dreams.

When I wanted to be a famous writer, and a famous basketball player, I wrote my heart out and played my heart out, until my dreams changed.

When I wanted to become the best salesman in the district and the next big rap artist, I sold my heart out and rapped my heart out until my dreams changed again.

When I wanted to become a world-class pickup artist, I went out by myself and talked to one person after another after another, and talked to one girl after another after another, until my dreams began to change again.

So how I found my hobbies was simple:  I followed my dreams.

Most people dream dreams and never take action on them.  I’m leaving the country now, with no plans, no set path to follow, and no idea of what’s to come.  Because, for now, that is my dream.  And someday my dream will change again, and I will embark on a different path.

You like movies.  I love the movie “Collateral”, with Jamie Foxx and Tom Cruise.  What I love about it is how Tom Cruise comes into Jamie Foxx’s life for one night and makes a gigantic impact.  He makes Jamie Foxx realize that he has this dream he’s been holding onto for twelve years or more and has never taken action on.  Never taken the first step.

What are your dreams, [name removed]?  Answer that, and you’ll know what you need to start working on.

Best,

Chase

Earlier today my friend Dan sent me a link / also here to a really sad story about George Sodini, a 48-year-old-man who took his own life after killing several people and injuring many more at an LA Fitness Gym in Pittsburgh.

“Sure that’s sad and all,” you might say, “but what does that have to do with me?”

The thing is, Sodini had more in common with a lot of us than we’d like to believe. Most psychologists are saying he wasn’t a deranged serial killer who lacked any moral compass. Nor was he a psychotic lunatic that spent his days sniffing glue and eating paint.

No, George Sodini was simply an AFC. An Average, Frustrated, Chump. A very lonely, depressed, AFC. Note: For those of you who aren’t regular readers here, “AFC” is simply the term we use in the dating coaching community to describe a frustrated individual who is tired of being single. It is not meant to be disparaging.

Maybe Sodini was older and more lonely and more psychotic than most of us, but I suspect not. I suspect that he simply lacked one thing. The one thing that this community gave me when I found it.

Hope.

Hope, and the idea that society was wholly incorrect and that I did not in fact have to just accept that I would always remain at the bottom of the social pecking order.

I’m no psychologist, but I’ll bet that Sodini was less of a psycho and more a man who had simply given up because it seemed hopeless. Most of us can certainly relate to that feeling. He recounts his feelings and plans on his blog (I have a cached copy if that link to abcnews gets taken down), and I can’t help but think that all of this sounds very familiar. A computer programmer who doesn’t believe in himself and lacks the social skills to meet and attract women. That hits a bit too close to home. It’s disturbing because I’d like to believe that someone who could cause this much destruction is a monster who has nothing in common with me.

December 24, 2008:

“Moving into Christmas again. No girlfriend since 1984, last Christmas with Pam was in 1983. Who knows why. I am not ugly or too weird. No sex since July 1990 either (I was 29). No shit! Over eighteen years ago. And did it maybe only 50-75 times in my life. Getting to think that a woman now would just, uh, get in the way of things. Isolated. I have extra money and enjoy traveling, too, wtih my 25-30 days of vacation. LA was the best! But going alone is not too fun. Invited to a party on Christmas day tomorrow. Seems about 15-25 people will actually show. I like her parties; I can meet new people and talk. Got the next 8 days off. I should have exit plan done and practiced by then. I know nothing will change, no matter how hard I try or what goals I set.”

That doesn’t sound like the rantings of a psychotic lunatic hell-bent on revenge. Rather, it sounds more like the field reports and journals that get posted to our forums every day.

I remember feeling those pangs of unrequited love and crying my eyes out at the thought that there was nothing I could do about it. I remember being lonely. I remembering being depressed. I remember it like it was yesterday.

And perhaps if any one of us had not found the support of the community to help us through this part of our lives, maybe we would have turned out just like Sodini.

Don’t get me wrong. What he did was a horrific, awful act that all of us — me especially — wish we could have prevented. But the thing is, I think this was preventable, and not by shooting him before he shot those people, either. I think this was avoidable because I’ve had guys just like Sodini in my workshops and seminars. Because I’ve had guys who have told me through tears that they were on the verge of suicide — actually standing on a bridge about to jump off — and that were it not for the community, they would have done it.

And we’ve all been at Lair Meetings where there are 100 guys that are all feeling these same things. Hell, I might have been another Sodini had I not found the community. So instead of judging this man and disassociating ourselves from his plight, let us instead seek to understand and make sure that this never happens again.

“Result is I am learning basics by trial and error in my 40s, followed by discouragement. Seems odd, but that’s true. Writing all this is helping me justify my plan and to see the futility of continuing. Too embarrassed to tell anyone this, at almost 50 one is expected to just know these things.” –George Sodini

As individuals, we see guys like Sodini all the time. He could be your friend. Your brother. Your co-worker. Your son. Your “wingman.” But oftentimes we see the warning signs and we ignore them. Or we dismiss it as “angst,” or “he just needs to relax and be himself.” Even those of us who are actively seeking to improve our dating and relationship lives sometimes see the Sodini’s of the world and think, “not my problem.” I’ve been plenty guilty of that myself, and I’m a coach. But as the famous saying goes (arguably credited to English philosopher Edmund Burke), “The only thing necessary for the triumph of evil is for good men to do nothing.”

So the next time you come across someone like Sodini, resist the temptation to look down upon him. And if you’re realizing this feeling of despair and hopelessness describes you, do not be afraid to seek help. Society will have you believe that this makes you a kook, a nutjob, and potentially a criminal. But I can tell you for a fact that all of us have felt that at some time or another. There is no shame in asking for help or in being proactive about improving your dating or relationship life. On the contrary, bottling all of that up only causes it to fester into hate or rage, and we’ve just seen the long term effects of that.

This is why I take my job very seriously. Some people may mock that belief, saying that it’s not that serious– that we’re just teaching guys how to get laid. But I vehemently disagree. I believe that as coaches, gurus, and instructors, we are not merely dating coaches. We are LIFE coaches. We are people who not only need to be able to holistically change and improve a person’s life, but we also need to lead by example.

And so in addition to this being a call to action for individuals and for society as a whole, it is also a call to action for fellow coaches and instructors. It is a call to action to genuinely CARE about your students and to really understand just how much we can change and influence someone’s life. In my opinion, that is not a task to be taken lightly.

Finally, for those of you who are struggling with this self-improvement process and possibly becoming discouraged, keep your head up and don’t ever give up. Because the rewards are worth it. They’re worth every drop of blood, sweat, and tears you put into this. Just remember that ultimately, it’s up to you. You and you alone are responsible for your life and your destiny. Dream big and go after it. Don’t wait around for luck or chance or for the shining white knight. As Ralph Waldo Emerson said, “Shallow men believe in luck; wise and strong men believe in cause and effect!”